The design engineer
you've been looking for.

Amsterdam based. Available worldwide.

I design &build digitalexperiences

I led creative teams that shaped digital experiences for Netflix, Google, Nike, and Meta. Directed award-winning work across web, app, XR, and spatial. Now I design and build it myself. From concept to code.

NetflixGoogleNikeMetaPUMAAirbnbJ&JLufthansaAdidas

Featured work

59 Awards
Game of Go
Nike

Game of Go

Experiential Running Installation

Studied how runners behave in public spaces. Created all game mechanics and interactions.

Role: Concept & Interaction DesignView what I did →
The Witcher
Netflix

The Witcher

Welcome to the Continent

Attended a creative workshop with our top talent. Pitched the circling monolith camera as the narrative anchor.

Role: UX DirectionView what I did →
Run My Way
PUMA

Run My Way

Interactive Running Experience

Designed the facial and motion tracking onboarding flow. Defined the experience strategy for the Shanghai launch.

Role: Lead UX & Experience DesignView what I did →

Built for myself

Personal

Household

Splitting the mental load

In progress

An iOS app with Apple Watch companion that actually holds both people accountable. Task management, reminders, real-life guilt. The kind of tool every shared household quietly needs.

SwiftUIwatchOSProduct Design

Climate

Home ventilation, from scratch

Shipped

A control system and data dashboard for the air ventilation in my home. Real-time monitoring, historical data, smart controls. Built it because nothing off the shelf came close.

DashboardIoTData Viz

Homebridge

Making dumb fans smart

Shipped

A custom Homebridge plugin that puts house fans inside Apple HomeKit. Hardware meets software, comfort meets control.

Node.jsHomeKitIoT

Spiritbox

Ghost hunting, but make it native

In progress

An iPhone app that pulls signals from every sensor on the device and translates them into words. Built natively in SwiftUI. Whether you believe is up to you.

SwiftUIAudioiOS

More work

Umami Land
Google

Umami Land

Concept & Creative Direction
JLabs Installations
Johnson & Johnson

JLabs Installations

Experience & Interaction Design
Well of Hope
UAE / MBRGI

Well of Hope

Experience & Interaction Design
BancolombiaLab
Bancolombia

BancolombiaLab

Experience & Interaction Design
Marketfinder
Google

Marketfinder

Experience & Interaction Design
#LifeChangingPlaces
Lufthansa

#LifeChangingPlaces

Experience & Interaction Design
Maarten Honig

I obsess over how things feel. The concept, the interaction, the moment someone touches your product and just gets it. From XR to web to spatial experiences.

Fifteen years of shaping digital experiences at the highest level. As UX Director at Monks, I led a creative team across three continents, picking up 59 awards along the way. Recent years took me deeper into emerging tech: creative directing a boxing platform, designing spatial interiors on Quest, and exploring AI on VR devices.

Somewhere along the way, I stopped wanting to hand things off. I wanted to make them. Now I work from Amsterdam as a Design Engineer -- same strategic thinking, same obsession with craft, but with my hands on the code. React, TypeScript, Three.js, SwiftUI. This site? Designed and built by me.

Specialises in

Design Engineering Concept & Interaction Spatial & XR Design Systems

Builds with

React, TypeScript SwiftUI, Node WebGL, Three.js GSAP

Background

MSc, UvA Ex Media.Monks

Based in

Amsterdam Available worldwide

0

Awards & Recognitions

FWA
0
Awwwards
0
Webby Awards
0
Lovie Awards
0
Cannes Lions
0
The One Show
0
Dutch Creativity
0
Others
0

Got somethingexciting in mind?

Or drop me a line at hello@maartenhonig.com

Are you watching closely?

The Prestige